At the heart of Public Relations is researching audiences, building messages, managing reputations, media relations, crisis communication and campaign strategy. It is between Communication, Markering, Journalism and Corporate Affairs, but the focus is not on selling products directly, but on establishing long-term relationships between organizations and the public.
I. What do you read mainly?
BS in Public Relations combines theory, research and practice, with courses on theory, research and practice; UAL's Fashion Marketing and Continental Corporation also shows that PR is combined with branding, content, social media media and communication strategy.
Two, what's the difference between Marketing and Journalism?
- PR： It is a matter of reputation, stakeholders, media relations, crisis and public communication.
- Marketing： Markets, consumers, products, pricing, access and demand.
- Journalism： Interviews, verifications and public communications, not branding.
III. EQUIPMENT OF STUDENTS
Students who prefer writing, communication, social issues, branding strategies, campaign planning, media observation, and who are willing to do research and data analysis are usually better suited.
IV. PREPARATION FOR APPLICATION
High schools can accumulate writing, associations, media, campaigning, student associations, school magazines, community business, volunteer work, or subject-oriented projects. The application does not just say, "I'm very good at communicating," but it's better to use a real case of how you study audiences, design messages and deal with different stakeholders.
V. Common career
PR Executive、Corporate Communications、Media Relations、Public Affairs、Crisis Communications、Brand Communications、Social Media Strategy、Internal Communications。
