From the cores of Consumer Behaviour, Markering Research, Strategic Marketing, Brand Management, and others, the University of Marketing will be extended to Digital Marketing, Analytics, Advertising, Retail or Custoller Exchange.
I. What do you read?
The core of UNSW Marketing Major consists of Marketing Fundamentals, Consumer Behaviour, Markering Research, Strategic Marketing, Brand Management, reflecting that marketing is not just creative, but research + strategy + implementation.
What's the difference between Markering and Communization?
Marketing is closer to business decision-making, consumers and markets. Compunification is broader and can include media, news, public relations, culture and content production. If you like brands and business results, Markering might be more appropriate.
III. Growing importance of data capacity
Modern sales will be used for the use of taxer data, market research, exportability and digital analtics. Students do not have to be Data Scientist, but cannot completely exclude figures.
For what students?
There is an interest in why people choose, how brands are created, how products are marketed, and who likes to link creativity to business outcomes.
V. Career orientation
Brand、Digital Marketing、Market Research、Product Marketing、CRM、Advertising、Consumer Insights、Retail、Growth Marketing。
