Fashion Marking puts stocking history into the context of fashion industry, usually focusing on brands, consumer behaviour, geostatistical making, content, retail, international strategy and industry projects.
I. What do you read mainly?
UAL BA Fashion Marketing contains fashion marking principles, global branding, digital fashion marketing, social media, data anallysis, consumer behaviour, stategy and final major project, and provides an industry place.
What's the difference between Fashion Design and Fashion Management?
- Fashion Marketing： Brands, consumers, campaign, content and markets.
- Fashion Design： Design, materials, clothing development and collection of works.
- Fashion Management： More business, procurement, mechandising, business model and organizational management.
III. EQUIPMENT OF STUDENTS
They like fashion, but they don't necessarily want to be designer, and they're interested in brands, communities, consumers, information and business.
IV. PREPARATION FOR APPLICATION
It is possible to do brand analysis, community analysis, community research, transfer report, current project or fashion business case. If the school has intelview, it's ready to show your view of fashion industry, not just a brand.
V. Common career
Brand Marketing、Digital Marketing、Consumer Insights、PR、Social Media、Content Strategy、Retail Marketing、Fashion Communications。
