Behavioral Science studies research, social studies, judicialization, migration, environmental infusion and real-world agreements, often put Psychology, Economics, Polycy, Statistics together with official methods.
I. What do you read mainly?
Common content includes popular psychology, social psychology, local economics, research design, status, publications, development science, health/education applications and policy assistance.
What's the difference with Psychology?
(a) Psychology is a wide range, covering cognition, development, clinical, biological psychology, etc.; Behavioural Science focuses more often on `observable behaviour + decision-making + practical application', especially in the policy and organizational environment.
III. Where is Behavioural Economics?
Behavioural Economics is one of the important branches of research on how people's actual decision-making is influenced by psychological factors, starting with the economic reality model.
IV. What students are suitable for?
- Like Psychology, but willing to touch Statistics.
- Interest in consumer behaviour, policy, education, health or organizational decision-making
- He likes to do experiments, questionnaires, data analysis.
V. FUNCTIONS
Behavioural insights、UX research、policy design、consumer research、people analytics、market research、consulting、public health intervention。
VI. PREPARED FOR APPLICATION
High schools can strengthen Mathematics / Statistics, Psychology, Economics, research writing. Different universities may put it in Psychology, Business or Policy school.
