Advertising: Ideas are not all, strategies, insights are just as important as media planning
Advertising departments are usually at the interface of communication, media or business. What really needs to be learned is how to understand audiences, build brand messages, design creative ideas, and put content into appropriate media and platforms.
What do you read mainly?
Common content includes Copywriting, art direction, creative strategy, consumer insight, media programming, brand communication, campaign development, digital advertising and portfolio / capstone project.
Advertising B.S. of Syracuse also provides a direction for creative and insights and productions, featuring the collection of projects and works by real clients; RMIT's Advertising Major explicitly includes Copywring, art direction, message and media strategy, people and humanization and capstone.
What kind of student?
- It's creative, but it's also willing to do research and strategic analysis.
- There is an interest in branding, consumer psychology, community and media.
- I'm willing to write papers, brief papers, proposals, and I'm willing to change my work repeatedly.
Advertising, Markering, PR, Communification?
Advertising The focus is on pay-for-dissemination and campaign, which includes creative and media strategies; Marketing It is broader and includes pricing, products, access, research and business strategies; PR More reputational organization, media relations and public communication; Communication It's usually a broader media and communication portal.
How do you prepare for high school?
- Writing and expression in English.
- Accumulation of brands, community content, school campaign or video.
- If the school is asking for portfolio, the work should be "problem insinuation and implementation" and not just a beautiful picture.
- It was confirmed on a school-by-school basis whether it belonged to the Commission, Media, Business or Design Faculty, because the prerequisite and the production requirements might differ.
Common career
Copywriter、Art Director、Strategic Planner、Media Planner / Buyer、Account Executive、Brand Strategist、Content Strategist、Creative Producer。
